At Team Athena Pvt. Ltd., we are committed to driving sustainable agricultural solutions, and the “Reviving White Gold” initiative is a testament to this mission. A workshop held in Chandigarh, presided over by Dr. Satbir Singh Gosal, Vice-Chancellor, Punjab Agricultural University , focused on innovative solutions for cotton farming and saw participation from industry leaders, farmers, and policymakers.
This event marked Year 1 of the San-Vardhan Project, an initiative funded by Sportking India and implemented by Team Athena, Reviving Green Revolution Cell (RGR—Associate Organisation of Tata Trusts), and ATGC Biotech. Gurbinder Gill (Director, Team Athena) and Ashu Kapoor (Director, Team Athena) actively contributed to discussions on climate-smart practices and sustainable cotton farming solutions.
🚜 Key Achievements of the Project:
✅ 660 farmers across 2,000 acres benefited
✅ 21% yield increase, leading to a 30% rise in farmer income
✅ Reduction of 2.1 chemical sprays, improving soil health & environmental sustainability
🌿 Key Takeaways from the Workshop:
📢 Bridging the cotton demand-supply gap in North India
📢 Developing temperature-resistant hybrid seed varieties
📢 Promoting High-Density Planting System (HDPS) for mechanized harvesting
📢 Strengthening government support for sustainable cotton farming
💡 Why This Matters:
Cotton is not just a crop—it represents livelihoods , sustainability, and economic growth for thousands of farmers. With challenges like High Cultivation Cost ,climate change, soil degradation, and pest attacks, solutions like regenerative agriculture, climate-smart farming, and mechanisation are essential to securing higher productivity and better incomes for farmers.
🚀 Looking Forward: The San-Vardhan Project is a model for scaling sustainable cotton farming across India. We invite industry stakeholders, policymakers, and farming communities to join hands in revolutionizing cotton agriculture —ensuring productivity, profitability, and environmental sustainability.
🌍 Together, we can restore the glory of White Gold and build a greener future for cotton farming!